6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

30.03.2023

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

30.03.2023

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

30.03.2023

Sending quality marketing emails is about more than just a pretty design – and finding the right service provider is an important step ESPs are more than just senders Ever since the first electronic...

14.09.2020

The workshop “Legal” covers the most important regulatory themes in relation to the sending of commercial emails, taking the current law and legal situation into account. Legalities and illegalitie...

26.08.2020

The header of an email contains important information, including the sender and the type of transfer path. The receiving mail server uses this information to decide whether it can trust an incoming...

24.08.2020