Search Results for: EMail

Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...

The European Commission has adopted the adequacy decision for the data protection framework between the EU and the US. An adequacy decision is an instrument of the General Data Protection Regulation (...

This article aims to provide insight into the steps involved in the technical examination. This follows a fixed process that is always the same according to CSA criteria 2.8 to 2.21. and ensures that ...

The Certified Senders Alliance certifies email senders on the basis of publicly accessible and viewable legal and technical criteria. Although these and all other regulations are freely accessible on ...

We have often pointed out that the sending of commercial emails generally requires consent. Now there's an interesting ruling by the Higher Regional Court of Berlin (Kammergericht Berlin), which co...

The sender of newsletters or other promotional emails must always be aware that recipients, at some stage, may no longer wish to receive promotional mailings and may unsubscribe. In this article, w...

I have recently been reminded that our CSA domains are not fully DMARC-enabled. So, I started my very first DMARC journey ever. Let me take you on this journey about theory vs. reality! Your benefits...

7. Sanctions The GDPR is not a toothless tiger – even though it sometimes looks like one. It provides for various sanctions. 7.1 Overview  The GDPR provides various instruments for its enforcem...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...