There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...
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We have often pointed out that the sending of commercial emails generally requires consent. Now there's an interesting ruling by the Higher Regional Court of Berlin (Kammergericht Berlin), which co...
7. Sanctions The GDPR is not a toothless tiger – even though it sometimes looks like one. It provides for various sanctions. 7.1 Overview The GDPR provides various instruments for its enforcem...
6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...
4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...
2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...
1. Foreword Law and trust “You are talking to the devil,” the representative of an Internet service provider told us when we presented our plans to launch the Certified Senders Alliance (CSA) at a...
Managing directors and board members and, where applicable, employees and data protection officers are personally liable in the event of data protection violations. Companies process personal data in...
How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...
Cross-border data transfer as subject to data protection regulations; both national and international. While transferring personal data within the EU is clearly and strictly regulated by the GDPR, ...