Sending marketing emails to existing customers is a popular practice. Without explicit consent, such mailings are only permitted under strict conditions. The relevant provision in this regard is Artic...
Sending marketing emails to existing customers is a popular practice. Without explicit consent, such mailings are only permitted under strict conditions. The relevant provision in this regard is Artic...
Introduction When CSA approached me and invited me to write about the future of the email ecosystem and what I quickly said yes. I'm always happy to discuss email in general and deliverability in par...
Email remains one of the most important communication channels for businesses and, at the same time, a preferred target for abuse. Missing or incorrectly configured email authentication can result ...
In October, the CSA announced its partnership with Orange, one of Europe’s largest mailbox providers. The news received strong attention across the industry, and rightly so. Today, we would like to...
The peak period of email marketing around Black Friday and holiday communications is a stress test for deliverability every year. Senders increase their sending frequencies, campaign volumes spike dra...
“The old domain was burned– so we started fresh.” A phrase that is often heard in practice. A supposedly quick fix, but one that usually leads to even greater delivery problems in practice. The ...
In today's increasingly privacy-conscious digital world, trust is the currency that powers successful email marketing. That was the central theme of the recent webinar hosted by Netcore, where James D...
Sebastian will be speaking at Email Innovations World in Munich. Join his session on Tuesday, 18 March 2025 on the topic: Email Deliverability - Your Ticket to the Exclusive Club "Inbox" For more de...
Delivering legitimate emails to the inbox is no longer a given, and this is no secret to senders: without regularly monitoring performance and reputation, there’s a risk that email campaigns won’t ach...
A. Context In an ever-changing email landscape, the fight against unsolicited messages is at the forefront, and anti-spam efforts are primarily focused on combating malicious activity. Senders of leg...