Search Results for: EMail

Following a long period of inactivity on the topic, the German Federal Court of Justice (BGH) got to grips once more with the subject of email marketing. In its judgment of 01.02.2018 - III ZR 196/17,...

It’s often recommended, but how does an double-opt-in email actually work in practice? And why is it recommended in the first place? Senders of commercial emails must be able to show (and prove) that ...

Which differences and similarities exist?

Advertising can take multiple forms. It is no wonder that there is often confusion about whether a mailshot is actually advertising as defined in competition law, and hence is subject to the strict co...

Message from the Certified Senders Alliance supported by AOL, Microsoft and Google In the following article we want to clarify why marketers should implement DMARC (1)  as protection against phishing...

Message from the Certified Senders Alliance supported by AOL, Microsoft and Google In the following article we want to clarify why marketers should implement DMARC as protection against phishing. S...

How monitoring can help to identify deliverability issues early on – and why we should reconsider deliverability The examples in this article are based on real-life cases from the CSA Certification...

Many senders believe they are doing everything right. Their domains are authenticated, their campaigns are permission-based, and their deliverability metrics appear stable. Yet sooner or later, some s...

In the world of email deliverability, discussions often focus on content quality, engagement metrics, and authentication protocols such as SPF, DKIM, and DMARC. However, an often-overlooked layer of e...

A statement on the future of trust, deliverability, and self-regulation in commercial emailing Looking Back on 2025: Setting the Course Together When I look back on the year 2025, I do so with pride...