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A few weeks ago, we released the latest version of the Certification Monitor. This update includes the following points: Benchmark – Deviation Inbox Placement – allows you to compare the deviatio...

It all starts with the DKIM With the rise of domain reputation, DKIM has become the most important element of email authentication and is fundamental to additional protocols such as DMARC and BIMI. ...

Why email is worth protecting Email is currently used by over four billion people worldwide and is the most important means of communication for companies. As its design and features have evolved ove...

The Certified Senders Alliance is a service of the eco Association of the Internet Industry, in cooperation with the German Dialogue Marketing Association (DDV). Since its foundation in 2004, the CSA ...

The legal notice is often the stumbling block for promotional emails and this can lead to customer dissatisfaction, loss of reputation and fines. Yet it is quite easy to create a legally correct le...

The sender of newsletters or other promotional emails must always be aware that recipients, at some stage, may no longer wish to receive promotional mailings and may unsubscribe. In this article, w...

The CSA introduces the latest edition of the Directive for Permissible Email Marketing Its time has now come: The latest edition of the CSA Directive for Permissible Email Marketing has been publishe...

7. Sanctions The GDPR is not a toothless tiger – even though it sometimes looks like one. It provides for various sanctions. 7.1 Overview  The GDPR provides various instruments for its enforcem...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...