Search Results for: Email Marketing

Effective email communication is important, especially with the prevalence of cyber threats and spam. A key part of this is feedback loops, which create a helpful relationship between senders and rece...

At the CSA Email Summit in April, Yahoo shared their early experiences with the new sender requirements implementation, introduced last year in collaboration with Google. Both Yahoo and Google have si...

  The CSA Certification Monitor is a unique tool that provides certified senders with valuable insights into the deliverability of their emails. By using exclusive data from mailbox and securi...

Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

1. Foreword Law and trust “You are talking to the devil,” the representative of an Internet service provider told us when we presented our plans to launch the Certified Senders Alliance (CSA) at a...

Julia will be a speaker at the Inbox Expo in Valencia. Listen to her presentation on Tuesday, 28 February at 12:40. Email quality standards – how everybody wins. In Email marketing we talk about relev...