
Where did this begin? At the end of 2019, the German data protection authority imposed the highest fine to date in Germany, amounting to almost 10 million Euro, on 1&1 Telecommunication SE. The r...
Where did this begin? At the end of 2019, the German data protection authority imposed the highest fine to date in Germany, amounting to almost 10 million Euro, on 1&1 Telecommunication SE. The r...
The General Data Protection Regulation (GDPR) has been in force since May 2018. At first, the data protection authorities in the EU countries were slow to impose fines. Companies were thus granted a g...
Effective email communication is important, especially with the prevalence of cyber threats and spam. A key part of this is feedback loops, which create a helpful relationship between senders and rece...
The legal notice is often the stumbling block for promotional emails and this can lead to customer dissatisfaction, loss of reputation and fines. Yet it is quite easy to create a legally correct le...
There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...
7. Sanctions The GDPR is not a toothless tiger – even though it sometimes looks like one. It provides for various sanctions. 7.1 Overview The GDPR provides various instruments for its enforcem...
6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...
5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...
4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...
3. Legal notice The legal notice is an important pillar in the design of emails sent for business purposes. Nevertheless, it can be observed that it is often not designed in a legally effective m...