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There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

7. Sanctions Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. The GDPR is not a toothless tiger – even tho...

6. Special aspects in other countries Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. 6.1 Scope of applic...

5. Tracking and profiling Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. 5.1 Overview In email marketin...

4. Processing by service providers Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. If service providers a...

3. Legal notice Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. The legal notice is an important pillar i...

2. Permission Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. What does the term “permission” actually me...

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Managing directors and board members and, where applicable, employees and data protection officers are personally liable in the event of data protection violations. Companies process personal data in...

The initial situation: It happens time and again that recipients of advertising emails perceive these mails as spam. Consequently, they mark these unwanted messages as spam, or the recipient complain...