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A good reputation, relevant content, and consistent list hygiene are the basis Resolutions belong to the New Year like fireworks and cava, but most of the time they remain what they are – just resolu...

The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...

The issue in brief Recently, the German Federal High Court of Justice (BGH) looked at the question of whether a pre-formulated declaration of consent was “concrete” enough to serve as permission for ...

The protection of your data at certified-senders.org and summit.certified-senders.org I. General The Certified Senders Alliance is a service from eco – Association of the Internet Industry, Lichtstr...

Advertising can take multiple forms. It is no wonder that there is often confusion about whether a mailshot is actually advertising as defined in competition law, and hence is subject to the strict co...

In the case of a legal conflict regarding the permissibility of the sending of marketing e- mails, the onus is on the sender to provide documentary evidence and prove that permission was actually gran...

Everybody knows they should, but not everybody does: Include a legal notice in the newsletter! Not having one or having a partially incorrect notice may trigger high costs. In context of the legal a...