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4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...

3. Legal notice The legal notice is an important pillar in the design of emails sent for business purposes. Nevertheless, it can be observed that it is often not designed in a legally effective m...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

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Managing directors and board members and, where applicable, employees and data protection officers are personally liable in the event of data protection violations. Companies process personal data in...

The initial situation: It happens time and again that recipients of advertising emails perceive these mails as spam. Consequently, they mark these unwanted messages as spam, or the recipient complain...

As part of the complaint handling process for the CSA, the Complaints Office is confronted with cases where senders claim that the sending of commercial emails was based on the existence of legitimate...

Data transfer to the USA: New standard contractual clauses of the EU Commission do not provide comprehensive security We had already addressed the issue of “international data transfer” from the pers...

The question you may have been asked a lot over the past few years or you asked this question yourself: “What is Spam?” Simple question but a very complex answer based on a variety of dependenci...

The starting point: The sender of an email or newsletter wants to evaluate the behaviour of email recipients using tracking. Which data is actually evaluated when measuring and analysing user behavi...