Search Results for: Newsletter

Everybody knows they should, but not everybody does: Include a legal notice in the newsletter! Not having one or having a partially incorrect notice may trigger high costs. In context of the legal a...

Sending marketing emails to existing customers is a popular practice. Without explicit consent, such mailings are only permitted under strict conditions. The relevant provision in this regard is Artic...

In today's increasingly privacy-conscious digital world, trust is the currency that powers successful email marketing. That was the central theme of the recent webinar hosted by Netcore, where James D...

The Certified Senders Alliance is a service of the eco Association of the Internet Industry, in cooperation with the German Dialogue Marketing Association (DDV). Since its foundation in 2004, the CSA ...

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

I have recently been reminded that our CSA domains are not fully DMARC-enabled. So, I started my very first DMARC journey ever. Let me take you on this journey about theory vs. reality! Your benefits...

6. Special aspects in other countries Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. 6.1 Scope of applic...

5. Tracking and profiling Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. 5.1 Overview In email marketin...

3. Legal notice Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. The legal notice is an important pillar i...

2. Permission Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. What does the term “permission” actually me...