Search Results for: complaint rate

The sender of newsletters or other promotional emails must always be aware that recipients, at some stage, may no longer wish to receive promotional mailings and may unsubscribe. In this article, w...

Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

What does the eco Complaints Office do?   The eco Complaints Office has been fighting illegal content on the Internet since 1996. It is embedded in the system of regulated self-regulation and...

A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...

How monitoring can help to identify deliverability issues early on – and why we should reconsider deliverability The examples in this article are based on real-life cases from the CSA Certification...

Many senders believe they are doing everything right. Their domains are authenticated, their campaigns are permission-based, and their deliverability metrics appear stable. Yet sooner or later, some s...

Introduction When CSA approached me and invited me to write about the future of the email ecosystem and what I quickly said yes. I'm always happy to discuss email in general and deliverability in par...

The peak period of email marketing around Black Friday and holiday communications is a stress test for deliverability every year. Senders increase their sending frequencies, campaign volumes spike dra...

“The old domain was burned– so we started fresh.” A phrase that is often heard in practice. A supposedly quick fix, but one that usually leads to even greater delivery problems in practice. The ...