Search Results for: complaint rate

The sender of newsletters or other promotional emails must always be aware that recipients, at some stage, may no longer wish to receive promotional mailings and may unsubscribe. In this article, w...

Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

What does the eco Complaints Office do?   The eco Complaints Office has been fighting illegal content on the Internet since 1996. It is embedded in the system of regulated self-regulation and...

A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...

After looking at the Inbox Placement Benchmark in the last article, I would like to take a closer look at the combined trend charts in the statistics section in this article. A few weeks ago, we publi...

A few weeks ago, we released the latest version of the Certification Monitor. This update includes the following points: Benchmark – Deviation Inbox Placement – allows you to compare the deviatio...

Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

Yes, that sounds a bit strange at first; after all, at some point we spent (a lot of) money on the individual contact. And yes, everyone would like to have a large newsletter distribution list because...