How can I prevent my emails being blocked or sent straight to spam?
There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked […]
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I recommend that email service providers get themselves certified by the CSA. Through the certification and the associated quality control, they can improve the
relevance and quality of their commercial emails. For us, the CSA Certified IP List means that we can trust the senders and offer our users a better experience.
Marcel Becker - Senior Director Product Management
Yahoo
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Consent: Do You Bombard your Customers with Newsletters? Please Don’t!
We have often pointed out that the sending of commercial emails generally requires consent. Now there’s an interesting ruling by the Higher Regional Court of […]
From the Practice of the eco Complaints Office (5): Legal Pitfalls Around Unsubscribing from Newsletters
The sender of newsletters or other promotional emails must always be aware that recipients, at some stage, may no longer wish to receive promotional mailings […]
Watch the CSA Summit 2019 event movie
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CSA explained in two minutes
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Tobias Herkula: Protecting Brand Identity in Email
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Making Inboxes Smart with schema.org
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