The initial situation: It happens time and again that recipients of advertising emails perceive these mails as spam. Consequently, they mark these unwanted messages as spam, or the recipient complain...
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The sender of newsletters or other promotional emails must always be aware that recipients, at some stage, may no longer wish to receive promotional mailings and may unsubscribe. In this article, w...
The online segment of the gambling market in Germany has in particular hovered in the “grey area” for many years. Virtual slot machine games, online casino games and online poker are now explicitly in...
As part of the complaint handling process for the CSA, the Complaints Office is confronted with cases where senders claim that the sending of commercial emails was based on the existence of legitimate...
The CSA Certification Monitor is a unique tool that provides certified senders with valuable insights into the deliverability of their emails. By using exclusive data from mailbox and securi...
After looking at the Inbox Placement Benchmark in the last article, I would like to take a closer look at the combined trend charts in the statistics section in this article. A few weeks ago, we publi...
Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...
6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...
3. Legal notice The legal notice is an important pillar in the design of emails sent for business purposes. Nevertheless, it can be observed that it is often not designed in a legally effective m...
2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...