2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...
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Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...
A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...
Numerous certifications exist in a wide range of fields. All certifications have one thing in common: they confirm compliance with specified standards and requirements with the aim of creating trust....
In our new Blog, we will report on the decisions of European national courts and the European Court of Justice (ECJ) that are relevant for CSA Senders and the field of email marketing. Other topics wi...
The workshop series "Legal Insights" deals with the legal requirements for email marketing. The requirements of the GDPR and the e-Privacy Directive are presented in a practical manner and with ref...
First and foremost, notifications of spam trap hits serve to keep the certified email service providers informed. On the basis of the notifications, the provider should check the quality of the list b...
Improve the delivery & deliverability of your commercial emails: Increase your inbox placement rate and reduce the impact of spam filtering on your communication. Protect yourself against legal an...
In the case of a legal conflict regarding the permissibility of the sending of marketing e- mails, the onus is on the sender to provide documentary evidence and prove that permission was actually gran...