1. Foreword Law and trust “You are talking to the devil,” the representative of an Internet service provider told us when we presented our plans to launch the Certified Senders Alliance (CSA) at a...

30.03.2023

Black Friday and the Christmas season is typically a busy time for e-commerce businesses, leading to a significant increase in email volume. The numbers for Spam Trap Hits, Spam Complaints, Email Volu...

02.02.2023

Julia will be a speaker at the Inbox Expo in Valencia. Listen to her presentation on Tuesday, 28 February at 12:40. Email quality standards – how everybody wins. In Email marketing we talk about relev...

30.01.2023

Yes, that sounds a bit strange at first; after all, at some point we spent (a lot of) money on the individual contact. And yes, everyone would like to have a large newsletter distribution list because...

25.01.2023

  Register even if you can't attend to get the recordings.   From Chaos to Clarity: Optimizing Deliverability through Intelligent Bounce Classification   WATCH THE RECORDING ...

11.02.2022

In email marketing, email service providers are predominantly used for the technical creation and sending of emails. However, the content and campaigns are developed and created by a brand. Reputab...

18.01.2022

According to item 2.13 of the CSA criteria, an email sender must have sole control over the outbound email servers/hosts. In the new version of the CSA criteria which apply from 2022, Certified Sender...

17.01.2022