Search Results for: marketing

Why email is worth protecting Email is currently used by over four billion people worldwide and is the most important means of communication for companies. As its design and features have evolved ove...

The Certified Senders Alliance is a service of the eco Association of the Internet Industry, in cooperation with the German Dialogue Marketing Association (DDV). Since its foundation in 2004, the CSA ...

Yahoo und Google haben kürzlich eine für die E-Mail-Welt bedeutende Ankündigung gemacht: Sie haben sich zusammengeschlossen, um Spam zu bekämpfen und die E-Mail-Sicherheit für ihre Nutzer:innen zu ver...

Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...

Es gibt viele Gründe, warum E-Mails im Spam landen oder ganz blockiert werden und somit den Empfänger nicht, wie erhofft, erreichen. Aus meiner langjährigen Erfahrung bei der CSA, kann ich sagen, dass...

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

I have recently been reminded that our CSA domains are not fully DMARC-enabled. So, I started my very first DMARC journey ever. Let me take you on this journey about theory vs. reality! Your benefits...

7. Sanctions The GDPR is not a toothless tiger – even though it sometimes looks like one. It provides for various sanctions. 7.1 Overview  The GDPR provides various instruments for its enforcem...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...