In email marketing, email service providers are predominantly used for the technical creation and sending of emails. However, the content and campaigns are developed and created by a brand. Reputab...
Search Results for: ESP
The initial situation: It happens time and again that recipients of advertising emails perceive these mails as spam. Consequently, they mark these unwanted messages as spam, or the recipient complain...
The CSA certifies senders of commercial email who adhere to high quality standards. CSA certification gives you deliverability advantages with international mailbox and spam filter providers...
What is the DOI procedure anyway? As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...
What are dotBRANDs? The generic extensions .com / .org, or domains with a country code – for example .de – are still the top-level domains (TLDs) most widely used on the Internet. But the use of dot...
What does the eco Complaints Office do? The eco Complaints Office has been fighting illegal content on the Internet since 1996. It is embedded in the system of regulated self-regulation and...
Data transfer to the USA: New standard contractual clauses of the EU Commission do not provide comprehensive security We had already addressed the issue of “international data transfer” from the pers...
How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...