Search Results for: Email Marketing

A short historical review Since email exists, it has been the goal to get it delivered to the recipient and destination – today we just call it “the inbox”. With the ongoing evolution of email, it...

Major companies like Google, Microsoft and Yahoo have been working together to help reduce spam and help branding measures in just one move. But how does a single brand reduce spam and implement such ...

The past year 2020 will be added to the history books as the COVID-19 pandemic year. The new year just started will still be heavily influenced by the sudden outbreak of this global challenge and the ...

The question you may have been asked a lot over the past few years or you asked this question yourself: “What is Spam?” Simple question but a very complex answer based on a variety of dependenci...

The starting point: The sender of an email or newsletter wants to evaluate the behaviour of email recipients using tracking. Which data is actually evaluated when measuring and analysing user behavi...

The General Data Protection Regulation (GDPR) has been in force since May 2018. At first, the data protection authorities in the EU countries were slow to impose fines. Companies were thus granted a g...

In our new Blog, we will report on the decisions of European national courts and the European Court of Justice (ECJ) that are relevant for CSA Senders and the field of email marketing. Other topics wi...

The workshop series "Legal Insights" deals with the legal requirements for email marketing. The requirements of the GDPR and the e-Privacy Directive are presented in a practical manner and with ref...

The CSA Workshops allow your company to profit from the many years of experience of the Certified Senders Alliance (CSA) – a guarantee of quality for the highest technical and legal standards in Em...

The workshop “Deliverability” offers, as the name suggests, training in the technical and operative areas of Email Marketing. This workshop will provide you with an overview of the fundamentals and...