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The question you may have been asked a lot over the past few years or you asked this question yourself: “What is Spam?” Simple question but a very complex answer based on a variety of dependenci...

The starting point: The sender of an email or newsletter wants to evaluate the behaviour of email recipients using tracking. Which data is actually evaluated when measuring and analysing user behavi...

The CSApi is an open API service for certified senders. The purpose is to automate deliverability, performance, and feedback data provided by the CSA Mailbox Provider partners. The CSApi is the fou...

In line with the General Data Protection Regulation (GDPR), personal data may only be transferred to a third country if an adequate level of protection is guaranteed in that country for the processing...

In our new Blog, we will report on the decisions of European national courts and the European Court of Justice (ECJ) that are relevant for CSA Senders and the field of email marketing. Other topics wi...

You are a Brand or an Email Service Provider and want to know the best practices in legal and technical standards or you simply have questions about certain issues? The CSA offers individual webina...

A good reputation, relevant content, and consistent list hygiene are the basis Resolutions belong to the New Year like fireworks and cava, but most of the time they remain what they are – just reso...

A good reputation, relevant content, and consistent list hygiene are the basis Resolutions belong to the New Year like fireworks and cava, but most of the time they remain what they are – just resolu...

The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...

The issue in brief Recently, the German Federal High Court of Justice (BGH) looked at the question of whether a pre-formulated declaration of consent was “concrete” enough to serve as permission for ...