Search Results for: reputation management

A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...

A short historical review Since email exists, it has been the goal to get it delivered to the recipient and destination – today we just call it “the inbox”. With the ongoing evolution of email, it...

Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...

This article aims to provide insight into the steps involved in the technical examination. This follows a fixed process that is always the same according to CSA criteria 2.8 to 2.21. and ensures that ...

The Certified Senders Alliance certifies email senders on the basis of publicly accessible and viewable legal and technical criteria. Although these and all other regulations are freely accessible on ...

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

I have recently been reminded that our CSA domains are not fully DMARC-enabled. So, I started my very first DMARC journey ever. Let me take you on this journey about theory vs. reality! Your benefits...

3. Legal notice The legal notice is an important pillar in the design of emails sent for business purposes. Nevertheless, it can be observed that it is often not designed in a legally effective m...

Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...

What are dotBRANDs? The generic extensions .com / .org, or domains with a country code – for example .de – are still the top-level domains (TLDs) most widely used on the Internet. But the use of dot...