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6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

1. Foreword Law and trust “You are talking to the devil,” the representative of an Internet service provider told us when we presented our plans to launch the Certified Senders Alliance (CSA) at a...

Managing directors and board members and, where applicable, employees and data protection officers are personally liable in the event of data protection violations. Companies process personal data in...

How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...

Cross-border data transfer as subject to data protection regulations; both national and international. While transferring personal data within the EU is clearly and strictly regulated by the GDPR, ...

The CSA Digital Email Summit 2021 will once again gather the best minds in the industry online. Year after year, the CSA welcomes advertisers and email and Internet service providers to the CSA Ema...

Brexit entails an exit in stages in terms of data protection regulations. It was and is, therefore, characterised by transitional arrangements. What arrangements have been made so far? The UK contin...

Numerous certifications exist in a wide range of fields. All certifications have one thing in common: they confirm compliance with specified standards and requirements with the aim of creating trust....