Search Results for: Email Marketing

During complaint procedures, the question arises again and again as to whether the mailing in question is considered a transactional email or perhaps a newsletter. Answering this question can have a p...

Since its emergence, the email has established itself as a fast and uncomplicated communication medium. Alongside pure text, the email is also suitable for quickly exchanging small files like text doc...

The independent conference Emailing2020 started out in 2016 and since then has inspired hundreds of people, who are interested in email marketing. This year, the third conference Emailing2020 will tak...

In its decision from 15.02.2018 (Az.: 29U2799/17), the Higher Regional Court in Munich needed to deal with the question of whether the sending of a marketing email is permissible from the operator of ...

Message from the Certified Senders Alliance supported by AOL, Microsoft and Google In the following article we want to clarify why marketers should implement DMARC (1)  as protection against phishing...

Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...