How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...
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How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...
The CSA Digital Email Summit 2021 will once again gather the best minds in the industry online. Year after year, the CSA welcomes advertisers and email and Internet service providers to the CSA Ema...
The CSA Digital Email Summit 2021 will once again gather the best minds in the industry online. Year after year, the CSA welcomes advertisers and email and Internet service providers to the CSA Ema...
Higher open and click rates but also higher risks during the Covid-19 pandemic The Covid-19 pandemic is changing the way we communicate with each other, how we distribute and consume messages, how we...
A good reputation, relevant content, and consistent list hygiene are the basis Resolutions belong to the New Year like fireworks and cava, but most of the time they remain what they are – just reso...
Following a long period of inactivity on the topic, the German Federal Court of Justice (BGH) got to grips once more with the subject of email marketing. In its judgment of 01.02.2018 - III ZR 196/17,...
Artikelserie über die Hintergründe einzelner CSA-Kriterien In dieser Artikelserie schauen wir auf ausgewählte CSA-Kriterien und geben Aufschluss darüber, welchen Nutzen diese haben und warum sie aufg...
Eine gute Reputation, relevante Inhalte und konsequente Listenhygiene sind die Basis Gute Vorsätze gehören zum Jahreswechsel wie Feuerwerk und „Dinner for One“, meist bleiben sie aber das, was sie si...
In the first place, what is phishing? Phishing is an invented word cobbled out of the two words “password” and “fishing”. Criminals use fake emails to try to obtain personal data – in particular logi...